Advertisement campaign encourages sex that is safe Tinder while additionally slut-shaming females
Always swipe directly on utilizing a https://hookupdates.net/escort/elk-grove/ condom.
Published Mar 5, 2014 Updated May 31, 2021, 4:22 pm CDT
A months that are few, Tinder creator Justin Mateen made headlines as he insisted that Tinder wasn’t a hookup application, “because ladies aren’t wired like that.” Needless to say, both elements of this declaration are outrageously, categorically untrue: an incredible number of gents and ladies alike are utilizing Tinder to locate casual hookups.
That’s why a marketing company has teamed up aided by the AIDS Task Force to generate the Tinder AIDS venture, an imaginative yet significantly problematic marketing campaign urging hookup-happy Tinder users to consider safe intercourse methods.
Produced by the Israeli marketing firm GREAT Interactive, the advertising demonstrates exactly just what would take place if Tinder had been utilized as a medium “for delivering the message of safe intercourse when you look at the many appropriate method.” Just just exactly How did they attempt? By producing fictitious Tinder users—all of who are female—and showing photos of these with numerous lovers.
whenever you’re done looking at the pictures, the after message pops up, combined with a red AIDS ribbon: “You’re not likely her only match. Work with a condom.” GREAT apparently tested the ad out in the platform, and numerous users reacted favorably into the advertising.
Every day to be fair, the campaign is clever—what better way to spread a positive social message than to broadcast it on an app used by millions? Also it’s never a negative concept to advocate for safer intercourse techniques, particularly on a platform that’s implicitly, if you don't clearly, utilized mainly to get casual intercourse lovers.
Yet because most of the fake individual pages within the ad are feminine (and due to the ominous “you’re most likely not her only match” message at the conclusion), GREAT’s valuable social message is compromised by blatant slut-shaming. (more…)